As Marketing Director at Covert Bee Cave, Tom Eggers leads the marketing strategy for the campus’s Cadillac, Buick GMC, and Chrysler, Dodge, Jeep, and Ram dealerships. From digital advertising and online reputation to campaign performance and vendor partnerships, Tom makes sure every customer who’s looking for their next vehicle finds Covert Bee Cave first.
Tom’s leadership style was shaped by his service in the U.S. Army, where he learned the value of discipline, teamwork, and seeing a mission through. After returning home, he got his start in the automotive world selling advertising to dealerships. His success there led a dealership owner to recruit him into sales, and from there he worked his way through nearly every department in the store. That background gives Tom a rare, big-picture view of how sales, service, parts, and finance all work together, and he uses it to build marketing that drives real results for every department.
Tom is a numbers guy at heart. He believes great marketing should be measurable, and he takes pride in turning data into strategies that help the team grow and give customers a better experience at every step.
Away from the dealership, Tom is a devoted family man. He and his wife have been married for 35 years, and nothing makes him happier than time with their children and two granddaughters. He’s also chasing a lifelong dream of becoming a pilot and is working toward his pilot’s license. If he could park anything in his garage, it would be a Ferrari F40.
At Covert Bee Cave, Tom proudly supports the Covert family legacy that dates back to 1909, combining time-tested values with fresh ideas to keep the dealership moving forward.
At Covert Bee Cave, Tom brings a passion for growth and innovation to everything he does, whether that’s launching a new campaign or working with the team to improve the customer experience. He looks forward to helping you find your next vehicle or making your next visit a great one.